Monday, September 19, 2016

James Cavallaro Week 3 Response


LINK TO VIDEO
https://youtu.be/rx4kDnVTS5w



A commercial the came quickly to mind that I felt a love/hate relationship to was the JG Wentworth Commercial. The tune of the commercial was catchy but the amount of times its been played on TV makes me cringe now whenever it comes on. I Thought this was also a good commercial to choose because I knew if was probably one most people have seen. The commercial is of common people riding the bus in a city, which you are not told. All the individuals on the bus break out into song, which is highly unlikely. The director of the commercial has the passengers sing about the company J.G Wentworth and in a way that can easily get stuck in your head all day on repeat. I also see the commercial in a way targeting all different races as people of all races sing happily on the bus, when really when individuals are on a bus close like that no one is happy. Most infomercials and commercials in general don’t have a lot of time between shows so the more annoying and absurd they can make it the better people remember the point they are trying to get across.

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